Pink BH is a leading terrestrial television broadcasting company in Bosnia and Herzegovina (BiH) that delivers entertainment, news and informational programming to the viewing audience. Established originally in 2003 with limited geographic reach, Pink BH received its broadcast license for a ten-year period from the BiH Communications Regulatory Agency (CRA) on July 15, 2005. Pink BH’s current geographic reach is 75 percent of the country that covers 63 percent of the population. Pink BH has offices and studios in Banja Luka, Bijeljina and Sarajevo.

Although a relatively new entrant to the BiH broadcast market, Pink BH has rapidly become a commercial force that is driving and shaping the television market. In 2005, Pink BH had the highest audience share (12 percent) of all private commercial broadcasters in the country and was second only to the Federation's broadcasting company (FTV). In 2006, according to Marecco Index Bosnia (member of Gallup International), Pink BH has maintained its market position, achieving the number one position in viewer ratings.

Pink BH has achieved this position based on the strength of its programming. The company’s guiding objective is to deliver programming that is entertaining. The statistics clearly indicate that Pink BH is attracting viewers from all demographic groups (young to old) and all geographic areas of the country (both the Federation of BiH and the Republika Srpska). In turn, Pink’s ratings are translating into attracting advertising spend by major companies and advertisers.

Pink BH is a member of the Pink Media Group (PMG), the largest private commercial broadcast entertainment and media group in Southeast Europe . The group’s operations span: filmed entertainment production, radio and television broadcasting, satellite television production, music recording, CD/DVD replication and business aviation services. PMG refers to eight individual, legally and financially, independent companies.

Pink BH has extended its broadcast brand by licensing certain programming (both entertainment and news) to Pink Plus and Pink Extra satellite television channels. Pink Plus and Pink Extra are broadcast to Australia, Asia, Europe and North America where large ethnic communities from the former Yugoslavia are interested in viewing regional programming and receiving news updates.